Quality Function Deployment
Quality Function Deployment is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and what characteristics to include in a new product. It matches customer requirements with product engineering characteristics, and in so doing, crafts a product design from customer expectations.
It was originally developed by Yoji Akao in the 1980s.
See also: product management, product portfolio, New Product Development, Marketing
External sources:
- Sullivan, L. (1986) Quality Function Deployment, Quality Progress, June 1986, pp 39-50.
Referenced By
Information Systems | List of marketing topics | Management Information Systems | Marketing | Marketing plan | Portfolio
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