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Industry or market research

Industry or market research is the acquisition of corporate intellegence on a broad range of issues including:

Macroenvironment
- economy
- government
- legal
- technology
- ecological
- sociocultural
Market Analysis and Competitor analysis
- market definition
- market size
- market segmentation
- industry structure and strategic groupings
- Porter 5 forces analysis
- supply chain
- competition and market share
- competitors' strengths and weaknesses
- market trends
Consumer Analysis or Marketing research
- nature of the buying decision
- participants
- demographics
- psychographics
- buyer motivation and expectations
- loyalty segments

see also: marketing, marketing research, marketing management

List of Marketing Topics List of Management Topics
List of Economics Topics List of Accounting Topics
List of Finance Topics List of Economists

Referenced By

List of management topics

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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Industry or market research".

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