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Category killer

Category killer is a term used in marketing and strategic management to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer will eliminate almost all market entity, whether real or virtual. Many existing firms will leave the industry, thereby increasing the industry's concentration ratio.

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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Category killer".